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IFFA 2016 Visitor Numbers to Increase

IFFA is the world-leading trade fair for the meat processing industry. This year’s event in Frankfurt expects to see more visitors than ever before.

IFFA 2016 Visitor Numbers to Increase

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About IFFA 2016

IFFA Messe Frankfurt is set to host a number of important exhibitors and an even larger number of visitors. In fact, this year’s event is expected to see a significant increase in the number of trade visitors to the fair.

This would be nothing more than the continuation of a trend, as numbers have been increasing steadily over recent years. In 2010, around 58,000 individuals involved in the meat processing industry turned up to see what was on display at the industry’s most prominent trade fair. In 2013, this number increased to more than 60,000. This year’s event is widely expected to see a further increase in the number of attendees, with the crowds drawn to the event’s venue including decision makers from many major companies.

Visitors to IFFA truly represent a cross-section of the global meat processing industry. In fact, 130 countries were represented at the 2010 event, and with visitor numbers increased in 2013 and expected to increase again this year, the pan-global nature of the event also stands to expand.

What Brings People to IFFA?

A number of attractions serve to draw the tens of thousands of visitors expected for this year’s IFFA Messe Frankfurt. As for which factors are the most important and serve as the biggest draws for representatives and decision-makers from the world’s meat processing companies, a considerable amount of light was shed on this matter through a visitor survey conducted at the 2010 event.

According to this survey, the showcase of the latest and the best in meat processing machinery and other equipment served as the biggest draw for the 58,000 visitors in attendance that year. There was a considerable amount of equipment on display, and 32 per cent of surveyed visitors stated that this was their reason for attending. It was a close matter, however, with almost as many visitors (30 per cent of those surveyed) stating they had come to see the spices, aromas and additives being showcased. Meanwhile, 26 per cent were drawn in by the products and services on display aimed at butchers’ shops, and the remaining 22 per cent named equipment for slaughtering and dismembering as the prime attraction.