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Is Your Company’s Marketing Message Getting Through?

Whether you own a large business or a small one, marketing is a key element of your company’s ability to be heard.

That said what are you doing to make sure your company’s marketing message gets through to the public?

While some companies do a stellar job of marketing their products and services, others are not nearly as successful, leaving them missing out on myriad of opportunities to increase their revenue streams.

What it all boils down to is making sure your brand gets noticed, something that is easier said than done when you put your mind to it.

Website is a Key Player in Marketing Approach

For your marketing message to heard loud and clear, you need to go after consumers on several different fronts.

These would include:

  • Website – If you haven’t been paying too much attention to your website in recent times, change that approach as you move forward. Your website is an oasis of potential revenue, but you must know how to mine it for all of its treasures. Your site should be well constructed from front to back, giving viewers a wealth of information. As an example, if you are a car or truck repair business, your website should be chock-full of details on how you can assist motorists in need of said repairs. You may even offer service manuals on your site, giving consumers an idea of how to self-diagnose the problem with their vehicle. Even though some may see that as self-defeating (telling motorists how to make repairs), you are actually providing a service to them. Given the fact a fair amount of motorists are not going to be able to complete the required repairs, this at least helps them have a better idea of what may be wrong with their vehicle, giving them incentive to come to you for repairs. Make sure that your website is well-organized, making it easy for consumers to browse. Finally, the site should have definitive contact information on it, allowing the public to reach out to you with their questions and issues;
  • Social media – One of the best ways to reach out to consumers is when you are active on social networking sites. Some businesses are very adept at using social media to score and retain business; while others are struggling to truly grasp all social networking can do for them. If you are a little green when it comes to social media, don’t let that deter you from taking advantage of what it can offer you. Start out with a presence on a site or two (Facebook, Twitter, LinkedIn, Instragram etc. are good starting points). From there, make sure that you are active on a regular basis on any sites you set an account up with. Just having an account (but essentially not using it) is a waste of your time. If you don’t have the time for social media activities, outsource the needs (unless you hire an in-house person for such responsibilities). For those in the vehicle repair business, use social media to engage with consumers on a whole host of items. These can include what are the most common repairs, what such repairs typically cost, how vehicles are being made these days to last longer, and much more;
  • Mobile marketing – As more companies are discovering, mobile marketing is proving a great means whereby to reach out to consumers. With mobile marketing in play, your business can go after business literally at a moment’s notice. Catching consumers when they are in the browsing mode is perfect, giving them more incentive to want to make a purchase or two. By sending them a coupon or reward on their mobile device while they are out shopping, you increase the chances of securing more sales. Remember to use your mobile marketing tactics wisely, avoiding coming across as too sales hungry.

Making sure your company’s marketing message resonates with consumers should always be one of your top priorities.

In the event your marketing efforts are not making inroads with the public, then repairing it is a must.

At the end of the day, make sure your marketing message is truly getting through to consumers.