Daily Archives: May 4, 2017

Online Marketing Strategies for Startups

Although building a business is an exciting task, ensuring you are investing your time and resources in the right areas can be tricky. Solid online marketing strategies are integral for every business, but especially for startups. Here are some key things to consider.

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Your social network

It is impossible to maintain a consistent and engaging presence on every social platform, so make sure you focus on the ones you know your target audience uses. Each platform has its own key benefits, but forging a community should be your number one goal whichever ones you utilise.

Top tip: Twitter is an excellent platform for engaging and interacting with an audience looking for new and innovative businesses. As explained in a Twitter for business article, 66 per cent of users have utilised the platform to discover a new business. This platform is ideal for demonstrating the value of your products or services, as you can share links to your website and make use of key hashtags.

The power of content marketing and keywords

Publishing regular relevant and engaging content has the potential to hugely increase the reach of your business. Working with an SEO company in Dublin with a comprehensive skillset, such as http://www.rycomarketing.ie/search-engine-optimisation-seo.html, will help to ensure your content contains naturally-included keywords, is shareable, and has a clear call to action.

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Top tip: incorporate keywords into the fabric of your blog by using them as categories to organise your content. In addition to looking professional, this will ensure you are creating a wide range of content that is always hyper-relevant to your business.

Identify key influencers

Celebrities can often be difficult to connect with; therefore, when compiling your list of key influencers within your niche, don’t forget about bloggers, community leaders and journalists. Look for leading blogs and find out who writes for them before taking to social media and seeing which names appear in the results for key search terms. From there you can look at who they are following and begin to build up a network of key individuals to approach.

Top tip: a large follower count does not necessarily equal a large reach; instead, make sure that you focus your attention on engagement. Keep an eye on their comments, shares and likes, and see how much interaction takes place between an influencer and their audience.