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What makes a great website?

If you have a business of any size, there is a good chance you need a website. An online presence means clients new and old can find you. It allows you to sell directly to customers, and it gives you the professional edge that is essential in this technological age.

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How can you ensure your website is practical and professional-looking while achieving what you need it to achieve?

In short, what makes a great website? Here are just a few important considerations.

Does it allow customers to find you?

There’s no point in having a fantastic, all-singing, all-dancing website if no one ever visits it.

Your website must be visible, which means it needs to have the correct type of marketing to attract the right people: your business’s target audience.

Whether you use social media, specific advertising or choose to take the SEO agency route in order to increase its visibility largely depends on what your business, objectives and budget are.

According to The Telegraph, there are a few very simple steps you can take to ensure your website can easily be seen on search engines. These include using keywords appropriately and keeping your web address relevant, short and punchy.

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Is it user-friendly?

Visitors to your website will be turned off if it looks cluttered, ugly or complicated. They will leave in droves if they can’t easily see what they are looking for, and they will never return if it takes forever to load up a page.

Therefore, it is important that your website is easy to use, clean, and attractive whilst allowing them to do what they want to do quickly and easily.

The fewer clicks your customers have to make to achieve their goals the better, whether that’s booking a table at your restaurant or buying a handbag.

The best way to get a professional web design in Belfast is to use the professionals, such as

Can they contact you?

Even if your website visitors don’t make a purchase or booking, you want to ensure they keep you in mind for the future.

You need to give them options for contacting you if they want to. Provide them with your address, phone number, and email address, or get them to sign up for your email list or newsletter if applicable.