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Top 5 Digital Marketing Strategies for Small Businesses

Thanks to the internet, the options available for promoting and growing today’s businesses has been dramatically transformed. We now have access to a wealth of resources that have opened the door to incredible digital marketing opportunities that can make a significant difference when it comes to earning potential. If you haven’t started taking advantage of these fruitful opportunities, there’s no time like the present to get started. We’ve put together the top 5 digital marketing strategies for small businesses to help you get started.

1. Social Media Marketing
Social media has given businesses the opportunity to keep in touch with their current customers and to attract prospects. Social media can be an important ingredient of success if used correctly. The key is that it’s a “social” environment not a platform for constantly pushing your products of services. For example, the restaurant industry has seen impressive success with social media by letting their customers know about the latest chef’s special, sharing mouthwatering photos of their dishes, etc. You can also hold fun contests to add to your contact list or grow your followers, link to content that’s posted on your blog or website to increase traffic, etc. Bottom line, the most important aspect of social media is to use it to bolster your customer base (using a “social” approach”. If you do, you’ll benefit from successful, repeatable results.

2. Content Marketing
This digital marketing strategy is based on providing a potential customer with information about your services or products, in addition to content focused on providing helpful, problem solving information. In the past, content marketing was carried out using printed materials and eventually email campaigns (still viable options). Now this can be accomplished through articles, videos, etc., on a business’s website, blogs and social media platforms. The most important thing to keep in mind is that those who inform rather than hard sell always get more sales. Presenting your target audience will helpful information will instill confidence and lead to more sales and profits.

3. Search Engine Marketing (SEM)
SEM is a critical component of success for any business, giving them an opportunity to compete with bigger companies by increasing visibility in search engines. Since your target audience uses search engines to find products and services (you bet they do!), locally and beyond, your company needs to rank high in search results for keywords that relate to what your business has to offer.

4. Local Search Engine marketing
This CT digital marketing agency strategy combines search engine optimization with your website for search results, integrating the mapping function that is a provided feature on search engines. On Google, businesses can be listed with address and mapping, providing a potential customer what they need to stop by their place of business. Other contact information like a website address and phone number can also be displayed.

5. Email Marketing
This marketing strategy is still crucial for small businesses both online or offline. Email marketing is all about generating a list of prospective customers that are interested in what you have to offer or to keep in touch with current customers. Email marketing can be used to provide information about upcoming products or upgrades, offer promotional discounts, etc. As your email list grows, it will become even more valuable. The fact is that most marketing professionals consider this to be, over time, one of the most important digital marketing strategies.

All of the digital marketing strategies listed here work best when they’re utilized together. While they can be pursued singularly, each efficiently connects with and feeds into the other in some manner. When you engage in them all, coordinating your efforts, you’ll notice an increase in ROI.