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3 Advertising Tips for Gun Related Business

Gun related businesses need to take a different approach when advertising their services. They often don’t have the same access to open advertising as other sectors and have to find ways to work within the limitations. On the other hand, their niche market is very specific which makes targeting much simpler. In this article, we’re going to give three essential marketing tips for gun related businesses.

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Diversify Your Advertising

In this day and age, you have thousands of advertising possibilities at your disposition, so you would be a fool not to take advantage of them. Don’t put all your eggs in the same basket. The first thing you should do is set up a Google My Business profile. If you already have one, make sure that the information is correct and consistent across all your materials, may it be your website, social media or any directory where you might be registered.

Second, you should start looking at advertising alternatives such as pay per click ads. Pay per click ads allow you to bid on various search terms and your text ad will be displayed whenever someone enters the search term. The amount you’ll have to pay and the order in which your ad will be displayed will depend on the competition for the said search word. Costs per click can vary from a few cents to a few dollars per click depending on your niche. Make sure that you don’t go overboard and only pay an amount per click that will allow you to have a significant return on investment.

Go Big on Social Media

One of the areas where gun related businesses thrive is on social media. Create a nice business page and puts lots of videos showcasing your business. If you’re operating a gun range, show footage of people in action complete with professional music and editing. If you’re an instructor, you could show a few educational videos. Interact with people and answer their questions. This will not only establish you as an authority in your niche, it will show that you actually care. Join as many gun groups on social media and make your presence felt.

Write Guest Posts on Gun Sites

Gun sites are a great place to assert your authority in your niche. Gun blogs are always looking for fresh content, and many will gladly welcome guest posts from people in their niche. Guest posts not only are great for direct traffic, but can do wonders for your search engine rankings as link authority is one of the factors search engines use to rank sites. Make sure that the posts are professionally written and showcase your expertise to the fullest. If you don’t feel like you have the writing skills, you can always work with a professional writer.  They aren’t as expensive as you may think and professionally written content is one of the best ways to promote your brand while providing value to your public


Advertising a gun related business is not as difficult as it may seem. As long as you know the basics, you should be able to reach thousands of potential customers in no time. Make sure that you make your presence felt locally and that your profiles are consistent. Also, make sure that you consider chipping a few dollars in for online advertising. And last, but not least, consider publishing a few articles here and there to promote yourself and your business.