Daily Archives: December 19, 2017

Don’t make these common web page content mistakes

Great web content will interest your audience and promote engagement, but poor web content will confuse your audience and encourage them to leave your website.

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If you want to make sure that your content is engaging, don’t make these common web page content mistakes.

Forgetting who your target audience is

All the content on your website should be tailored to your specific target audience, as this means your users will find the content interesting and useful.

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Putting important information at the bottom of the page

Lots of websites put important information, such as contact details and a content navigation bar, at the bottom of their page; however, this can mean that users struggle to find what they are looking for. Instead, display important information at both the top and the bottom of the page to ensure that users can easily find it without getting confused! It can also be useful to include navigation links in your content when applicable.

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Creating too much content

It can be tempting to push out lots and lots of content in a bid to improve your search engine ranking; in reality, it is more beneficial to create engaging content. Focus on creating a regular flow of useful content that your readers will benefit from, and make sure that every article includes relevant keywords and CTAS (call to action) to promote engagement and sales.

Creating overly-salesy content

It may seem pretty obvious, but it is still true: people don’t like evident advertising ploys. If your content is overly promotional, users will find it off-putting. This means they are more likely to leave your website and buy from a competitor, so it is important to make sure that your content is not too salesy.

If you want to make sure that your content is not too advertorial, make sure it is subtle. Go for phrases such as ‘you can find out more’ rather than ‘click here’ if you are trying to encourage users to buy a product or sign up to your service, and make sure your CTAs are tempting rather than pushy or desperate. In other words, make the user want to follow your CTA!