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How retail marketing is set to evolve in 2018

The world of retail marketing would not survive if it could not both respond to and anticipate the needs of contemporary consumers.

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Past and current strategies

Pre-mass media market traders depended largely on voice to inform and drive sales, while bricks and mortar shops were so reliant on an excellent display that they employed trained window dressers. In the 21st century, retailing often includes having a clear strategy for the online and mobile market that includes a coherent social media presence and active accounts on all relevant platforms.

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What does the next year hold?

Here is a brief overview of some of the key changes expected in retail marketing during 2018.

Recognising and rewarding different areas of expertise

The rapid growth of the online customer market took many people by surprise and left plenty scrabbling for short-term strategies with the hope of at least keeping just about on top of things. The good news is that new partnerships, creating useful collaborations between those skilled in the tech and data field and those from a more traditional, creative marketing background, will be formed. This means, for example, that virtual shopping assistants could be designed to work in conjunction with the providers of in store music such as

Upping the personal service element

Special marketing tactics enable retailers to create campaigns that are incredibly relevant to an individual. Information can be collated from things such as a customer’s loyalty card data, spending history, and online browsing habits. Ultimately, the more an offer seems to be aimed especially at one person, the more likely they are to take it up.

Faster delivery

Forget next day – anyone offering same-day delivery is going to clean up with the ever-impatient shoppers out there. Astonishing numbers of eager consumers claim they would prioritise companies offering this service.

Shared information to boost on and offline sales

Many computer systems already track web browsing habits and target their retail ads to suit the data; however, online behaviour could soon be applied to store content through apps that can alert the shopper when they are close to the items they typically buy or look at online.

There are definitely lots of things going on in the world of retail marketing, with the way we spend continuing to evolve at breakneck speed.