Category Archives: Articles

Video Can Improve Conversion Rates

Embedded videos have become a popular online marketing tactic and many business owners report significantly improved conversion rates. Videos can quickly and convincingly showcase a product or service and allow the use of humor much better than text. And funny videos may go viral, just think of the Squatty Potty or Old Spice videos.

There’re a few things to keep in mind. On average it takes about 5 seconds for a viewer to decide whether to watch a video or not. Make sure that your video captures the viewer’s attention right away! For example, it can be emotionally appealing and relatable, or it can offer instructions and teach new skills. It’s important to inform in a unique and exciting way what the video is going to be about in just a few seconds. When this is out of the way, and you know how to inspire interest, think of the technical aspects. High quality is important, so consider location, light, sound and good editing tools. There’s no perfect formula for a great marketing video, just try different things and be creative.

There are some free options to embed videos on a web page, such as utilizing YouTube. This is perfectly fine for small businesses with a very limited marketing budget. However, using a custom video player like BOSS would be ideal. It is not the cheapest option, but it allows for much better customization, such as embedding links, which in turn could yield the best results in terms of conversions. Also, for high-end brands and products, using YouTube videos would look cheap and clash with an upscale brand’s image.

And as always when it comes to conversions, testing different versions of an ad or a video is crucial. There is no way of knowing which version converts better until you actually test it. Among other things, you should test the length of the video and the call to action.

k-Space in-situ metrology tools

k-Space integrates a large variety of analytic services and tools for thin-film metrology. Depending on the nature of your industry’s requirements, general or specific, k-Space will customize its approach to fit your needs. With k-Space, the newest technology tools and computer system at your immediate use will provide your engineers with control over every aspect of thin-film analysis. Many of today’s cutting-edge devices are designed with built-in stress within the individual layers for delivering exact attributes. Nonetheless, undesired changes can happen at any stage. Conventional methods of ex-situ stress measurement can only deliver results after the process is done.k-Space will assist you to take advantage of its world-class tools to obtain precise thin-film stress measurement, wafer bow tilt, curvature and height evaluation for real-time process control.
Act until it’s too late – manage your thin-film stress in real time with k-Space technology!

Finest Quality Microfiber Cleaning Cloth

Microfiber makes an ideal material for cleaning cloth because of its soft and delicate surface. With this kind of surface, the cloth won’t cause risk of scratch to the surface of the cleaned object. It becomes the right choice to clean many different objects from the car exterior and interior, TV screen, to your valuable ceramic art collection. Even with its delicate surface, microfiber cloth also has utmost durability to make it las for years.

When you are buying Microfiber Cleaning Cloth, it is like making an investment because it will provide good resource to clean various things at your home. That’s the reason why you are highly advised to buy the best quality product. You may think that all microfiber products on the market are the same but actually they are not. Good quality microfiber products are made from high grade synthetic materials engineered for advanced characteristics. The first path to find the best quality products is to find a top reputable supplier. Maxim Mart is the name you can always count on. This is the online distribution service of top leading manufacturer of microfiber products. This company has top reputation in this industry known for best quality and lowest price.

Here at Maxi Mart, you can find complete selections of Microfiber Cleaning Cloths. You can choose from wise varieties of specifications ranging from shapes, sizes, density, to color to meet your actual need and personal preference. Browse through the product listing and get the information provided on each product profile to determine which one to buy. Maxi Mart is ready to accept your order without minimum amount. From one package to a container order, this company can deliver it throughout US mainland. No matter what kind of microfiber cloth your need for any purpose, you can be sure this is the right place to find the best quality one.

Clinical Trials: The benefits and risks

Clinical trials are carried out to assess whether a particular drug can help to cure, eradicate or treat an illness. These trials rely on participants who are willing to volunteer their time to join the trial. There are benefits and risks associated with these clinical trials; as a bystander, you will have your own views on this.

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Clinical trial services can provide patients access to brand-new drugs and treatments that are not currently available, therefore benefiting their health and helping them to recover from illness. Once you have been placed on a clinical trial, you will be monitored by a research team consisting of a variety of healthcare professionals, including doctors, and you will have instant access to valuable advice and support from experts.

Understanding your illness

This can help you understand a great deal more about your illness, disease or treatment. Moreover, if the drug trial works, you will be among the group responsible for developing pioneering treatment. Of course, something might not work for you, but there is always the possibility that it will work for other people like you, so it’s important to contribute to the vital research that goes into medicine on an ongoing basis.

It takes a great deal of commitment to undertake a clinical trial. It is not just about undergoing the treatment or taking the drugs; it is also about visiting and staying in the hospital or other clinics and maybe even trying more than one treatment to compare and contrast effects. All of this can lead to serious side effects and may even leave you wondering whether your participation in the trial is worth it.

Plenty of research is a good idea, so start with Clinical trials relating to cancer are the most sought. You can read more about the pros and cons on

Consider everything

Signing up for a clinical trial should not be taken lightly or done without giving ample consideration to the different pros and cons involved. Once you are on a trial, the activities are monitored by a medical ethics committee to ensure proper patient treatment. If you are still unsure, it is certainly beneficial to have an in-depth conversation with a medical professional so you can make an informed decision before signing the required consent documentation.

What can your business do to stay on top of their finances?

Running a business can be difficult and sometimes things don’t quite go the way we expect them to. However, despite how unpredictable the business world can be, that doesn’t mean that you can’t be prepared. If you want to ensure that you and your business can stay on top of your finances, here are some tips:

Have more than one plan

You should always go into your business with a plan and this plan can be broken down into smaller and more manageable plans. Set realistic goals for your business to achieve in the future and keep track on the progress you make as you work towards those goals. However, back up plans are just as important as aspirations. If things don’t go according to your first plan you should know what to do to minimise damage and get back on track. The more you plan the more prepared you’ll be for the future.

Keep a close eye on things

An inexperienced business owner might not realise how important it is to keep tracking of the movement of your money. As long as you keep your finances well organised and regularly assess your cash flow you can cut costs intelligently if you have to and track any changes in the performance of your business. Online banking is one great way to keep on top of yor finances and downloading banking apps allows you to monitor your business even when you’re away from your desk.

Keep personal and professional separate

You might be tempted to chip in a bit f your own money to make it to the end of the month but that is something you shouldn’t do. A lot of small businesses fall into this type of trap. It can lead to confusion in the future and turn into a bad habit that might end up being the end f your business. By keeping your money and your business’s money separate you’ll find it a lot easier to monitor and organise expenses and tax deductions.

Ask for help if you need it

A business is a big responsibility to handle alone. Whether you like it or not, there are going to be certain fields of knowledge that you don’t have a complete grasp of and that’s perfectly normal. So, if you’re having difficulty calculating your tax deductibles, distributing your income or are in need of a CVA then it’s better to bite the bullet and ask for help than wait for things to get worse. The earlier you make the decision the less likely your business will be affected.

Don’t ignore financial obligations

This refers to both your financial obligations and the obligations of other people. Missing your tax or VAT deadlines could end up putting you in more debt than you might already be. The interest on these types of fines can build up quickly and at frightening rates, so keep track of deadlines and expenses. At the same time, you should expect the same sort of behaviour from other people. If you loaned money to someone with the understanding that they would pay you back, don’t allow them to shirk their responsibility. It’s up to you to chase up any outstanding debts, no matter how uncomfortable it might be.